Michelin has become the first tyre brand in the passenger vehicle segment in India to be accredited with the newly introduced star labeling program by the Government of India, receiving a 5-star rating for its Michelin Latitude Sport 3 and Michelin Pilot Sport 4 SUV tyres.
Michelin Latitude Sport 3 and Michelin Pilot Sport 4 SUV tyres.
Michelin has become the first tyre brand in the passenger vehicle segment in India to be accredited with the newly introduced star labeling program by the Government of India, receiving a 5-star rating for its Michelin Latitude Sport 3 and Michelin Pilot Sport 4 SUV tyres. Recently, Michelin became the first brand in India to receive a 4-star rating by the Bureau of Energy Efficiency (BEE) for its Made In India commercial vehicle tyre Michelin X Multi Energy Z. The new regulations will demand that all tyres sold in India meet crucial performance and safety standards such as rolling resistance and wet grip. When this regulation becomes mandatory, all domestic and foreign manufacturers and importers of the truck, bus, and passenger car tyres will be required to attribute the BEE star label to tyres sold in India.
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Manish Pandey, Commercial Director B2C, India Region, Michelin said, “For our brand, this first 5-star rating will add greater confidence among our customers, where they will be better placed to select tyres that are fuel-efficient, safe, and contribute to decreasing carbon footprint in the country. We are dedicated to offering our Indian customers the most advanced technology best tailored to keep them safe, comfortable, and efficient on Indian roads.”
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The government of India continues to make consistent efforts towards infrastructure development, with the pace of national highway (NH) construction in the country touching a record 37 km per day in 2020-21. To make these roads safer and drives more efficient, comfortable, and confident, the tyre industry has played a crucial role, with consistent efforts towards creating a more innovative contribution to the industry. As part of an ambitious road map by the Ministry of Power and Ministry of Petroleum and Natural Gas for a smooth transition towards green mobility, a final notification was published in 2021, proposing that the tyres of cars, buses, and trucks meet the requirements of rolling resistance and wet grip as specified in BEE Schedule 30 based on Stage-I of the Automotive Industry Standards (AIS).
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The Michelin Latitude Sport 3 is a third-generation Latitude on-road SUV tyres designed to offer better road grip on wet roads with minimal roll resistance, adding to better fuel efficiency. The tyre’s design offers maximum torque transfer while braking or accelerating, thus improving steering precision. The Michelin Pilot Sport 4 SUV tyre is a high-performance, premium SUV tyre developed to outperform peers in dry and wet on-road braking, with shorter braking distances. Moreover, this tyre provides better roll resistance, resulting in greater fuel efficiency and safety.
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