Moto Morini has been brought to India by Hyderabad-based Adishwa Auto Ride India Pvt. Ltd (AARI), the company that also retails Benelli bikes in India.
Moto Morini is currently owned by Chinese motorcycle brand Zhongneng Vehicle Group
Italian motorcycle brand Moto Morini will make its debut in the Indian market with four new products, with an association with Adishwar Auto Ride India Private Limited (AARI), the company that also retails Benelli motorcycles in India, as well as the Keeway brand. As many as four Moto Morini models will be launched in India, with a strong dealer network across India, the AARI has said in an announcement. The Moto Morini motorcycles are designed and developed in Italy and adhere to required EU manufacturing standards to ensure superior vehicle quality, the statement added.
Speaking about the latest association, Vikas Jhabakh, Managing Director, Adishwar Auto Ride India Private Limited, said, “We are delighted to introduce this renowned and prestigious brand to Indian motorcyclists. At Adishwar Auto Ride India, one of our key endeavors is to create values through our relationships with our customers. With the introduction of Moto Morini, we aim to cater to the requirements of Indian buyers in the Premium Mobility segment. With our tenure and experience in the superbike segment, we are certain of successfully establishing the brand in the country.”
Also Read: Moto Morini X-Cape Midsize Adventure Bike Unveiled
Moto Morini currently has a 649 cc, liquid-cooled, parallel-twin engine with 59 bhp, with several models, including two roadsters and a new adventure bike, called the Moto Morini X-Cape which was showcased at the 2021 EICMA motorcycle show in Milan, Italy. The X-Cape rides on 19-inch front and 17-inch rear wheel combination, shod with off-road ready Pirelli Scorpion Rally STR tyres. Suspension duties are handled by a beefy 50 mm, fully adjustable upside down front fork from Marzocchi, while rear suspension features adjustable preload and rebound damping.
Adishwar Auto Ride India is part of the Mahavir Group, a leading automobile dealer conglomerate, and also spearheads operations for Benelli and Keeway brands in India through AARI. The two brands have over 50 dealerships across India with a combined base of 20,000 customers, according to the company.
Also Read: Moto Morini To Launch Mid-Size Adventure Bike
Moto Morini was originally founded in 1937 by Alfonso Morini in Bologna, Italy. By the late 1940s and ’50s Moto Morini also started participating in competitive events in racing. In fact, Italian motorcycle GP racing legend Giacomo Agostini began his racing career on a Moto Morini Settebello “Short Rods” in 1961. By the early 1970s, Moto Morini launched the company’s first v-twin engine motorcycles, first with 350 cc models, and later with 500 cc models. By the early 1980s, diminishing sales and labour disputes plagued Moto Morini, and by 1987, the company was sold off to Cagiva, which had also acquired Ducati a year before that.
In 1999, Motori Franco Morini, founded by Alfonso Morini’s nephew in 1954, acquired the Moto Morini brand from Ducati. The company was relaunched in 2005, but went into liquidation in 2010, following which the brand passed into new ownership in 2011. In October 2018, Moto Morini again changed hands and became part of China’s Zhongneng Vehicle Group, a motorcycle manufacturer founded in 1988. The company has four different brands, and makes motorcycles, ATVs, scooters, mopeds and electric scooters.
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